PHD Weight Loss - Pete Kaliner
Real Change, Real People
If you’ve lost weight only to gain it back, you’re not alone. In this testimonial-driven piece, a PHD Weight Loss client shares her story — losing 92 pounds and gaining back her health, confidence, and life. Her words remind viewers that transformation is possible and that sustainable success starts with the right support.
Storytelling with Heart
Round 7 Productions partnered with PHD Weight Loss to produce a spot centered on authenticity and encouragement. Our approach highlighted real emotion and tangible results — balancing personal storytelling with the brand’s proven, science-backed approach. Every moment was designed to connect with people who are ready for lasting change.
Simple. Honest. Hopeful.
We used soft, natural lighting and close, intentional framing to draw out warmth and sincerity. The pacing stayed personal and grounded, letting the testimonial speak for itself. The final piece reflects PHD’s mission: helping people reclaim health and happiness through sustainable results.