Everyone uses AI today. Not everyone is proud of how. We are.
Because we use it ethically, openly, and with human intention. AI can be a powerful assistant in the creative industries — but the soul of creativity, the art, must remain human.
Real people in real places.
Our foundation is our mission: to serve people and organizations with the love of Jesus — unlocking their potential through authentic storytelling.
That mission demands integrity, trust, and transparency — especially in this fast-evolving world of artificial intelligence. AI is transforming the creative industry: from editing to concept generation, these tools offer real potential to enhance workflows and speed up production.
We also believe a time is quickly approaching when audiences may struggle to discern what's real and what's AI-generated. That's why we're drawing a line now. We want our clients and viewers to always know where we stand and how we work.
AI is an assistant, not a creator.
How we use itConcept & ideation
We use AI to explore directions, sharpen briefs, and pressure-test ideas faster. Every concept that reaches you was chosen by a human.
Research & scripting support
AI helps us gather background, outline, and tighten language. Final scripts are written and approved by our team and yours.
Transcription & logging
Interviews and footage are transcribed and indexed automatically so editors spend their time on story, not scrubbing timelines.
Post-production efficiency
Noise reduction, audio cleanup, rotoscoping, and other repetitive tasks are accelerated with AI so the schedule stays honest.
Human review at every gate
Directors, cinematographers, and editors sign off on every cut. AI never has the last word on a creative decision.
Transparency with clients
If a tool touches your project in any way you would want to know about, we tell you before it ships.
What we will always do — and what we never will.
Keep human directors, crews, and editors involved in every story we tell.
Represent all products, services, and people as they truly are.
Film real people in real places — our footage is captured, not generated.
Tell you how AI was used on your project, in plain language.
Generate synthetic people, performances, or voices to stand in for your team or customers.
Use AI to fabricate a product, location, or result that does not exist.
Put words in an interviewee’s mouth that they did not say.
Train tools on your footage or share your material without permission.
"15.1 AI Integrity Commitment: Round 7 Productions affirms that any artificial intelligence tools utilized during the post-production process will be used solely to enhance efficiency."
All products, services, and people will be represented as they truly are. Every client agreement carries this clause, so the standard is contractual — not just aspirational.
This Ethical AI policy is a living document. As AI tools change, we will adapt. As new questions arise, we will answer them with clarity.
Questions about how we work?
Video made simple.