Ethical AI for Video Production

Real People in Real Places: The Foundation of Our Storytelling

At Round 7 Productions, our foundation is our mission: To serve people and organizations with the love of Jesus — unlocking their potential through authentic storytelling. That mission demands integrity, trust, and transparency — especially in this fast-evolving world of artificial intelligence. We believe in the power of human experience and emotion

  • Artificial Intelligence is transforming the creative industry. From editing to concept generation, AI tools offer immense potential to enhance workflows and speed up production.

    We believe a time is quickly approaching when audiences may struggle to discern what’s real and what’s AI-generated. That’s why we’re drawing a line now. We want our clients and viewers to always know where we stand and how we work

How We Use (and don’t use) AI in Video Production

AI is an assistant, not a creator. Here’s how we incorporate AI into our production pipeline:

  • We will never use AI to alter the original intent or meaning of a statement.

  • Every interview subject will approve their footage before publication.

  • All products, services, and people will be represented as they truly are.

  • Even when AI tools are involved, our content is grounded by real people, in real places.

AI Ethics and Guardrails for Storytelling

Human-Only Tasks:

  • Inspiring a team, understanding client needs, and navigating the emotional nuances of storytelling require human empathy and wisdom — qualities no algorithm can replicate.

  • Strategic choices about a project’s tone, theme, and creative vision are inherently human and always set by our leadership and creatives.

  • All story concepts and narrative structures are born from our team. Pain often yields the best ideas, and we believe that the act of wrestling with a script is what brings truth to the surface.

  • Customer testimonials and real interviews will never be fabricated, manipulated, or AI-generated.

  • The heartbeat of our stories comes from human minds and hearts.

AI-Enhanced (But Human-Led):

  • We utilize bots to help with our communication and project efficiency. Serving our customers in a more timely and effective manner. Some examples include meeting bookings, project proposals, and video treatments.

  • Every day tasks like sorting, naming clips, sales, marketing, managing projects, and more are aided by AI.

  • We use AI to quickly transcribe interviews, meetings, and footage, streamlining doc creation and post-production.

  • While initial scripting is always human-led, we use AI for grammar checks, formatting, and refinement.

  • To offer some clients a project on a lower budget, we will utilize AI voice-overs, although our preference is human VO.

  • We may use AI to generate visual references for storyboarding, aiding the visualization process.

AI Transparency in Media Production

Transparency means not hiding how we use AI. This very page was developed with the assistance of Chat GPT, and we believe that’s something worth sharing.

Everyone uses AI today, but not everyone is proud of how. We are. Because we use it ethically, openly, and with human intention

The Future of Creative Work with Human-Centered AI

We believe AI can be a powerful assistant in the creative industries, helping storytellers focus on what matters most. But the soul of creativity — the art — must remain human. That’s why we will always keep human directors, crews, and editors involved in every story.

AI is not our replacement. It’s our helper.

Round 7 Productions: Real People in Real Places.

This Ethical AI policy is a living document. As AI tools change, we will adapt. As new questions arise, we will answer them with clarity. We are open to third-party audits and reviews, and we invite accountability from peers, clients, and partners.