Created for the Junior League of Charlotte’s 100th anniversary, this brand film traces a remarkable legacy of women stepping into leadership long before it was common or expected. Through heartfelt reflections and historical milestones, the piece highlights how early members recognized unmet needs in Charlotte and took bold action to serve children, families, and communities. Today, the League continues that mission with more than a million volunteer hours and meaningful partnerships across the city. Woven throughout the film is the spirit that defines JLC — connection, courage, and a collective commitment to purposeful service. It’s a celebration of the past and an inspiring invitation to the next generation of leaders.