A Legacy of Strength, Built for What’s Next

This welcome video for Hyster Company features Steve Caras, President of Sales, introducing the brand’s long-standing mission — designing and delivering material handling solutions that meet the toughest demands on Earth. From its beginnings in 1929 serving the logging industry in the Pacific Northwest, Hyster has remained dedicated to strength, reliability, and innovation.

Setting the Tone for Partnership

Round 7 Productions partnered with Hyster to create a professional welcome video that captures the essence of the brand — tough, advanced, and customer-focused. The piece sets the stage for new relationships, trade events, and onboarding experiences, helping customers understand the company’s enduring values and technological vision.

Built on Experience, Driven by Progress

The film blends heritage and forward-looking energy, showing how collaboration with dealers and customers continues to fuel the next generation of Hyster equipment. It’s a concise, confident introduction to a company built to perform — then, now, and tomorrow.