Designed by Gardeners, for Gardeners

This brand film for Gro Rite Garden Beds tells the story behind the product’s creation — a solution born out of frustration, experimentation, and a shared love for gardening. Through real stories from the Gro Rite team and customers, the film explores how a simple idea grew into a product that removes the barriers between people and their gardens.

Rooted in Real Experience

Round 7 Productions partnered with Gro Rite to create a docu-style film that feels authentic and grounded. The piece features gardeners sharing their experiences — from failed wooden beds and frustrating metal kits to the joy of assembling a Gro Rite bed in minutes. It’s brand storytelling video production that highlights problem-solving, innovation, and community.

Empowering People to Grow

At its heart, the film is about more than raised beds — it’s about empowerment. Gro Rite’s mission is to make gardening accessible for everyone by removing complexity and inviting people to experience the fulfillment of growing their own food. It’s a story of design with purpose and passion that lasts.