Video that Moves People and Grows Your Business
We partner with purpose-driven brands to craft compelling stories that build trust, inspire action, and leave a lasting impression.
Your goal is simple: Connect with the HUMAN on the other side of the screen.
Video Production Company based in Charlotte, NC
We help organizations thrive through story-driven films.
TOO MANY VIDEOS FALL FLAT.
You’ve seen it… the corporate talking head, the salesy script, the video that checks a box but doesn’t MOVE anyone. You want something more. You want video content that’s rooted in truth and resonates with people.
Whether you’re a team of 20,000 + or a solo founder, video can move your audience and move the needle.
Today’s currency is attention.
We make ad videos that move people. Not just flashy edits, but stories that spark action.
Whether you're launching a campaign or growing your funnel, we’ve got you covered.
The best way to build trust?
Let your customers talk. We create testimonial videos that feel genuine and unscripted.
Real stories from real people who’ve seen the impact of your work.
Whether it’s a conference, concert, or annual company meeting, we don’t just capture what happened.
We capture how it felt.
Our job is to turn moments into memories your audience can come back to.
Your brand has more to say than a tagline.
We help you tell the story behind the mission, with visuals and emotion that actually land.
Video helps your customers FEEL the impact of your brand.
Whether you're training your team or teaching the world, we help you say it clearly, without putting anyone to sleep.
Simple, sharp, and easy to follow. That’s the kind of education people remember.
Step 1
Get in Touch
Fill out the form or schedule a call to meet with a video strategist who will help discover your goals and ideas. No pressure to buy or “deals of a lifetime.” We want to make sure you have the best creative work AND a return on your investment.
How to get started with video production:
Step 2
Customize your package
Together with your video strategist, build a package that includes the videos (and other media) you need to reach your goals. We’ll take it from here - from pre-production all the way through post, you’re in good hands.
Step 3
Captivate your audience
Once you’ve reviewed all of your videos and provided feedback, now you’re ready to publish them for the world to see. We can provide insight on where to place your videos for maximum exposure.
Creating videos for your brand should be an exciting experience.
Video production can be confusing, which makes you feel stuck. Don’t settle for a mediocore videographer because you’re worried - hire a video production partner who cares.
Join the hundreds of clients seeing success by using our video production services.
Understand the Video Production Process
Pre-Production
Pre-production is the initial planning phase for video production. It involves defining the video's objectives, identifying the target audience, and developing a detailed script and shot list. This phase also includes visual planning through storyboarding, securing suitable locations, and casting if needed.
Planning logistics, obtaining necessary permits, and creating a schedule are essential. Additionally, a creative brief summarizes the project's goals and style, while budgeting covers overall expenses. Legal aspects, such as contracts and releases, are addressed, and effective communication ensures everyone understands their roles.
Pre-production lays the foundation for a successful video by thoroughly planning every aspect of the project.
Production
Production day is the time when the planned elements come to life. On this day, the script is put into action, and the team captures the main footage (A-Roll) and additional shots (B-Roll) following the shot list. The director guides the talent, and the crew ensures equipment is set up and functioning.
Efficient communication is crucial, and the schedule developed in pre-production is followed to keep the production on track. Throughout the day, the team works together to bring the planned vision to reality, ensuring that each shot contributes to the overall success of the video.
Post-Production
Post-production is the stage where the raw footage from the production day is transformed into a polished final product. The editor assembles the rough cut, arranging clips according to the script and shot list. Once the rough cut is refined, the final cut is created, incorporating enhancements like color grading, audio editing, and the addition of graphics or text.
This polished version is then subject to an internal review, ensuring it aligns with the project objectives and meets the expectations of the production team. Post-production is the stage where the video truly takes its final shape, ready to make an impact.
Review + Feedback
The review phase is a crucial step in the video production process where stakeholders carefully assess the final cut of the video. During this stage, internal teams thoroughly examine the video to ensure it aligns with the project objectives and meets the desired quality standards.
Feedback is consolidated, and any necessary adjustments are made to address concerns and enhance the overall impact. The review phase acts as a final checkpoint before the video is shared with external audiences.
Delivery and Distribution
The final delivery and distribution phase marks the culmination of the video production process. Once the client review is complete, and all necessary adjustments have been made, the polished and approved video is ready for its intended audience. During this phase, the finalized video is delivered to the chosen platforms, whether it be the company website, social media channels, or other distribution channels.
Decisions made during pre-production about where and how the video will be shared come into play. The distribution strategy is executed to reach the target audience effectively. This phase ensures that the video reaches its intended viewership, making a meaningful impact and achieving the initial objectives outlined at the beginning of the production process.