Sales & Marketing
Sales & Marketing Video Production Examples
Why Do I Need Sales + Marketing Videos?
Are you looking to share your brand identity with the world? Are you just so excited to finally create that sacred video that shows the globe that your business is AMAZING!?!
Well, let me ask you a question. When was the last time that you were searching Google for content about how amazing Round 7 Productions is?? Exactly, never. In fact, what did you search to land on this site? Interesting huh?
That’s because the people searching for your products or services aren’t looking to find out about you and your company. These people are searching for answers. They want to find out, “How much does video production cost?” not “Tell me more about Round 7 Productions.”
Why then, would we look at video production any different? The content that we create as business owners should be three things: Engaging, Trust Building, and Educational.
Let’s think about a commercial from a company we all know. “You can save 15% or more by switching to _____________” Now, 98% percent of us said Geico. The other 2% probably said Round 7 Productions, and if so, you can fill out a form on our contact page (kidding).
In all seriousness, what can we learn about the Geico model? Every commercial they create is always engaging, it builds trust, and it’s educational. Engagement can be a laugh, a good story, and much more. Building trust can look different for every business. The best way to build trust is to be authentic in your video. Authenticity with your brand can truly set you apart in your space. Finally, educational content can be like Geico. We all know that you can save how much money by switching? Exactly.
So, when choosing a video production company, be sure to select one with your business’ best interest in mind. Your best interest, I’m sure, is to see an ROI on your investment in video production.